The Dolphins are a struggling franchise in todays modern world. Not only is the product on the field, and in the front office shaky, but perhaps the only thing worse than that are the ticket sales for the franchise as of late.
But with the team playing so inconsistent and sloppy thus far this season, who can honestly say that they 100% do not regret spending well over $100 to see a football game, when their money could be going elsewhere, towards home improvements, family vacations, or buying your spouse a gift?
So that leaves Dolphins owner Stephen Ross in a jam.
Himself and head public relations guy Harvey Greene along with Mike Dee have to get creative to put butts in the seats of Sun-Life Stadium.
Hence the “Gator Day” this coming Sunday commencing at Sun-Life. The Dolphins have decided to honor the 2008 Florida Gators National Championship team as their newest promotional ploy. It also just so happens that the same quarterback for that Gators team, Tim Tebow, will be starting against the Dolphins that week, only this time he’ll be leading the Denver Broncos against the Fins.
So can you see all of the controversy surrounding the “Gator Day” this Sunday? The Dolphins honoring the starting quarterback of the opposing team? To think, the Dolphins were already looked upon by the majority of the media as a laughingstock, a team that just can never seem to get their act together. Once a team on the rise and selling out their stadium, even snagging onto a playoff birth in 2008, is now resorting to honoring another team, a college team no less, to fill a football stadium of the National Football League.
I say to Stephen Ross that the only way that you will fill the seats with DOLPHINS fans, will be to put a winning, interesting product on the field, and that is not something that you boast at the moment. I commend your creativity, I have to admit it was quite an original idea. But in the end, all your fans want to see is a winning football team. We do not want the glitziest guy on the market, or the hottest coaching candidate, or the fastest guy in the draft, we just want a staff/team that can get the job done and win games on a consistent basis.
In the end, that is the only thing that will consistently fill the stadium, and gain you a marketable profit on your investment in this team. I understand that you are a fan, and you want this team to succeed, and I also understand that you need to fill the seats if you want to make money on this product, but this “Gator Day” is not the way to fill the seats. Instead, it will only bring in Gator fans, instead of the true Dolphins fans that you try so desperately to gain their attention. Bringing in Gator fans or opposing fans is not the final goal here. In the end, what you, what we all want, is for Sun-Life Stadium to be shaking with pandemonium from all of the fans cheers for the product on the field. But until that finished product is assembled, you will have to get a little more creative if you want your fanbase to stick around.