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Marketing Department Shifts Gears on “Respect the Code” Slogan

From: Pro Football Weekly

In trying to drum up support for the coming season, the Dolphins’ marketing department gets an “A” for effort … and an “F” for execution. Up until a week ago, the department had used the slogan “Respect the Code” as the mantra for its club. Problem was, nobody had any idea what that meant. Realizing the absurdity of having a slogan nobody understood, the department recently changed it to “A New Beginning.”


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